Meeting the Unique Needs of the Automotive and Transportation Industries

In the automotive and transportation industry, introducing new products is extremely risky, from both market demand and supply perspectives. Today product manufacturers reduce the risk by preceding this process with intensive market research. They employ SurveySolutions to understand market factors, such as customer wants and needs, demographics, perception of their existing products, and more. They can then make strategic decisions about new product development investments—but that's just the beginning. The automotive industry uses surveys for a wide range of day-to-day business applications, including:

• Brand equity tracking
• IT feedback
• Customer loyalty
• Internal training evaluations
• Dealer feedback
• Employee satisfaction

Over the past few years the predominant survey initiatives within the automotive and transportation industries have moved from paper and telephone to web and mobile device. Perseus has been at forefront of developing survey systems for the automotive and transportation industry. SurveySolutions/EFM is now used by most of the large automotive manufactures for some, if not all, of their survey needs.

Learn more about the SurveySolutions/EFM Difference.

Case Studies

• Automobile Manufacturers:  A Case Study

• Access White Papers
• Read Business Reports
• View Demos