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2002 Internet World 2002 trade show features Mobile Forms The show this year featured a wide variety of products and services. Perseus Development Corporation had a demo of its Mobile Forms add-on for the company’s flagship survey software, SurveySolutions. Respondents tapped in answers to questions about the Internet World Expo on Palm handhelds, and the data was transferred to the program by hot synching the PDAs with desktop PCs. The Perseus products include SurveySolutions XP Standard—a cost-effective way to gather information from the Web. The XP Professional version has advanced functions that simplify complex surveys. The questionnaires can be distributed via the Web, e-mail, or even phone. Demos, samples of reports, white papers, and sound advice on creating surveys are available at the Perseus website, http://perseus.com. - in Strategic Finance Magazine, November 2002 Diverse Storage Solutions Emerge Enterprises are using an increasingly diverse mix of data storage equipment to wring out the most cost and boost the efficiency of their storage installations. This is one of the findings of a recent data storage survey carried out by Internet World magazine in conjunction with investment research firm Punk Ziegal & Co. and market research firm Perseus Development Corp. Internet World sponsored the survey of 495 executive and line-of-business managers to learn how they plan to spend their money on the latest storage technology. Striking Storage Trends One of the key findings was that 82 percent of the organizations expect to increase their storage capacity over the next 18 months. But the survey also revealed a number of striking trends about the types of storage technology they are investing in, says Steve Berg, senior storage analyst with Punk Ziegal & Co. - in E-Commerce News, October 2002 Turn annual reviews into continuous feedback To be effective, feedback for employee performance needs to be provided often, objectively and without disrupting everyone's peace of mind or budget - in other words, not as a stressful yearly ritual. Yet few have the time or fortitude to schedule them more than once a year. What's the solution? "[360-degree surveys are] designed to present the targeted individual with the knowledge and information to improve performance," says Rich Nadler, co-founder of Perseus Development, a software and research services provider in Braintree, Mass. As a company grows, 360-degree surveys help staffers see interdependencies. Employees can then resolve any friction or misunderstandings. "For example, business people may get a comment from the tech staff that says, 'The business people are afraid to approach IT'," Nadler says. - in Microsoft bCentral, August 2002 CRM on a Shoestring ...With the economy hammering IT budgets, Xerox is one of countless companies turning to low-cost approaches to improve their customer relationships. This is a far different strategy from just a few years ago when businesses loaded up on great helpings of CRM, expecting miraculous results. A staggering number of these projects failed because employees simply didn't use their CRM systems. Businesses nowadays are looking for a return on their investments in six months or less, says Mike McClure, vice president of marketing at CRM firm Talisma Corp. "Companies want little quick hits that can impact the bottom line this year," he says. Even in good times, spending loads of money on new technologies doesn't guarantee success. Research firm Gartner estimates that almost half of CRM projects fail to meet their measurable goals. "CRM implementations seldom perish in a single day," says Beth Eisenfeld, research director at Gartner. "They keep losing support week by week, month by month, until they finally just fizzle out because of the 'three Ps' - people, process, and politics - rather than poor technology." Overly complicated software also discourages employees from using CRM systems. "Complexity is the enemy of success," says Bruce Kasanoff, a consultant and author of the customer relationship newsletter Less (www.getless.net). We've identified ten small steps that companies can take now to improve their customer relationships without wrecking their bottom lines... 4. Conduct a Survey Use an online survey provider to get a snapshot of your customer base. You can find dozens of survey companies to choose from. The basic survey packages are very inexpensive. Perseus's SurveySolutions for the Web costs $229... And consider taking an internal survey to get a handle on what your staff needs. "The what's in it for me factor is critical" says Copulsky. "You may discover that employees find working with inconsistent data to be their biggest hassle." A Cheap CRM ToolKit SurveySolutions for the Web (perseus.com) - in PC Magazine, August 2002 Online Surveys Small businesses are starting to take advantage of online surveys to get immediate feedback and to help forge strategic decisions. The Internet has empowered the small company to do what Fortune 500 companies have been doing for years. If you are interested in getting started, here are several online survey software packages to investigate. SurveySolutions for the Web at http://perseus.com/... So forget the phone! To get the right information when and where you need it, do it electronically. - in CRSonline, July 2002 Bentley students test PDA survey software Bentley College students are going mobile with marketing. Students in Bentley’s Integrated Business Functions class used Palm-powered technology and Bentley’s Center for Marketing Technology to conduct interviews during Spring Open House. The class used software developed by Perseus Development Corp. of Braintree to do field research designed to find consumer preferences for next year’s "The Taste of Boston" event. The students used the Perseus MobileForms mobile information collection software in place of paper-based surveys, which would take a longer time to conduct, collect and analyze. Using the handheld device, students created and analyzed 4,600 responses in one day. "Bentley College is the first to partner with Perseus in order to use their PDA technology," said Peter Lowe, marketing professor at Bentley. "The research project ran flawlessly and the ability to supplement our normal Web-based research with personal interviews provides an additional dimension to students’ ability to generate fast, inexpensive and actionable information." - in MassHighTech.com, July 2002 Market research firm teams employee attitude survey firm to empower HR Perseus Development Corporation, a leader in web-based survey software and research services, and Data Driven Decisions Inc. (3D Group), measurement experts dedicated to helping organizations develop leaders, announce a venture to jointly develop an automated 360-degree web-based system... - in Recruiter.com, July 2002 On the Upswing Again A February capital investment study commissioned by Internet World and conducted by Perseus Development Corp. found that business technology investment is on the rise. Of the 900-plus readers who responded to the survey, 40 percent said their 2002 IT budget was significantly or slightly more than 2001, with the remainder indicating flat spending or slightly less than 2001. At the top of the list for spending, within the next six months, is server hardware and enterprise security products and services. Web services, business intelligence, CRM, ERP, and e-business consulting round out respondents' shopping list for the rest of the year. - in Internet World, May 2002 Perseus MobileForms Perseus MobileForms from Perseus Development Corporation, is designed to address the growing need for advanced mobile data collection and reporting. With MobileForms, survey forms are deployed on a handheld device, eliminating the need for paper-based surveys. Form creation is done using Perseus SurveySolutions simple word processing interface. The forms are easily transferred to the handheld device using the wireless Internet library or one- touch wire-based hot sync. Responses are collected and stored on the handheld device and transferred through wireless or wire-based connections to either an Internet SQL database or a desktop Microsoft Access database. - in DM Review Magazine, May 2002 Perseus Announces MobileForms, A Complete Mobile Data Management System Perseus Development Corporation announced the release of Perseus MobileForms, a new mobile information collection software system. Based on the popularity of the SurveySolutions product family, Perseus MobileForms is designed to address the growing need for advanced mobile data collection and reporting. "MobileForms helps organizations with their entire mobile data management process -- form creation, deployment to Palm-Powered devices, results collection, and reporting and analysis," said Barry Eaton, Product Manager for MobileForms. "The technology supports instant results of remote field research, dramatically reduces the timeframe between collecting and reporting the data, improves data integrity, and eliminates the need for time consuming and costly data entry." With MobileForms, survey forms are deployed on a handheld device, eliminating the need for paper-based surveys. Form creation is done using Perseus SurveySolutions simple word processing interface. The forms are easily transferred to the handheld device using the wireless Internet library or one-touch wire-based hot sync. Responses are collected and stored on the handheld device and transferred through wireless or wire-based connections to either an Internet SQL database or a desktop Microsoft Access database. - in Planet PDA Magazine, April 2002 Create & Deploy Forms on Palm OS Devices According to [Perseus], with MobileForms, survey forms are deployed on a Palm OS PDA, eliminating the need for paper-based surveys. Form creation is done using Perseus SurveySolutions word processing interface. The forms are transferred to the handheld device using the SurveySolutions wireless Internet library or through a hotsync. Responses are collected and stored on the handheld device and transferred through wireless or wire-based connections to either an Internet SQL database or a desktop Microsoft Access database. Perseus said MobileForms can be used to collect, analyze, and report data for a wide-range of applications including market research, customer service, field sales reporting, inventory management, site inspections, and field audits. Applications for Perseus' MobileForms exist within the retail, government, market research, healthcare, general business and education markets. - in Palm Boulevard, April 2002 The Customer Always Comes First (So Let's Start There) ...Of course, one way to figure out what customers want is to ask them. BetaSphere recruits groups of product testers via the Net. You can set up an online customer community using Abuzz, ChatSpace, or Multicity—or hire Recipio to run a portion of your site to recruit groups of customers to act as virtual advisors. Vividence correlates Web visitors' online experiences with their stated goals. Software and services for administering Web surveys includes Perseus Development SurveySolutions... And don't forget to check out what people are saying about your company, your products, or your site at opinion and advice sites like Epinions, Keen, and Google (which acquired Deja)... - in SmartBusinessMag.com, February 2002 Reply to All Send an e-mail to Perseus Survey Software for tech support, and the staff will write you right back. But once a fifth message is exchanged, a supervisor always picks up the phone. Why? "People aren't wired for electronic communication," says Temple University professor Ned Kock. - in SmartBusinessMag.com, February 2002 More Bang For Your Less Than A Thousand Bucks: 25 bargains that will make your business better Belts are tightening, and companies are cutting back. But there's that old saying: You have to spend money to make money. Luckily, it turns out there are a number of ways to spend a little but gain a lot. From marketing to sales, from employees to equipment, here are 25 tips to better your business for under $1,000, and in some cases, for almost nothing at all. Ask for Some Feedback - in Entrepreneur Magazine, February 2002 Training Expectation Surveying Rich Nadler, president of Perseus Development Corporation, reports that many clients survey participants before the training course, to measure expectations. 'They are often given a survey at the event, sometimes through a kiosk, to see how the training is going. Afterwards a survey measures everything including the quality of the course, the content, the instructor or leader if it's a distance-learning event, and the ways in which the training could be improved.' - in Workforce, January 2002
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